Kaun Banega Champu

I was very impressed by the KBC advertisement where a little kid from delhi, questioning practically everything goes on becoming the King of the Bollywood(Or should I say Mumbai). The 130-second long clip shows a highly inquisitive kid based in Delhi, played by four-year old Shrey Bawa. The most amazing thing is the simplicity and innocence of the advertisement, which manages to keep viewers watching the whole of it (which is a real good length of time) wondering who this boy is going to be. It turns out to be the preliminary advertisement for KBC (Not Champu, its Crorepati here) with the new host Mr. Khan.

But yesterday, I saw something similar on FILMY channel. These guys have taken the same concept, but in little weird sense to promote their new programme, called KAUN BANEGA CHAMPU. And the funniest part in my view is when the security guard answers the first question of the little
boy.

In a big city, a small boy goes to one building near the electricity panel and asks a question to the guard that what will happen if he will pull that lever down. The guard gets amused by the question and tells him not to do that. Still the boy pulls that lever down and damn, the entire building becomes dark. This curiosity (and the innocence) of him leads him to be the King Khan who eventually gets to host for KAUN BANEGA CROREPATI. I don't need to explain what makes the other boy in the FILMY advertisement a big CHAMPU. You have to see these advertisements to really understand what I was saying.

Here are some more excerpts from a different source,

The kid cannot stop himself from asking questions. For instance, one part of the advertisement shows the child asking for permission to do the deed. Similarly, the child continues to ask questions in every given scenario and annoys everyone around him. The kid leaves the capital in search of answers to his questions and reaches Mumbai! Finally his dreams start turning into reality. Finally he will ask, and people will answer. The ad then shows the boy grown up to be Shah Rukh Khan- the perfect host for KBC 3. This commercial has a tinge of humour and fun , and therefore caters to a wider audience. The campaign is estimated to be a huge success not only because of Shah Rukh but also due to the mischievous looking Shrey. His lopsided grin, ruffled hair and sheer innocence are sure to win over hearts.